A colorful IP world

Zuckerberg said that the two key elements of Metaverse application are "virtual identity" and "personal space". All Metaverse applications are essentially competing for users by providing different solutions to these two key elements.

DreamVerse believes that it is better to directly copy the user relationship of popular IP, instead of waiting for users to form a new sense of social belonging spontaneously and slowly in a brand-new social order.

A cultural symbol becomes IP for it has formed its unique sense of cultural belonging and even unique social system, which is especially obvious in cultural works such as animation and movies. Taking Astro Boy as an example, who with 100,000 horsepower, hard hairstyle and rocket propulsion feet, as long as they are the audience favoring him, means that he has at least some common recognition for his story, aesthetics and values. In the Metaverse, if you meet a user who has the image of Astro Boy or is a neighbor of Astro Boy, you will know that you have a common social topic, so that you may quickly break through the most difficult "ice-breaking" stage of social interaction.

This is how DreamVerse's IP strategy analyzes the two key elements of "virtual identity" and "personal space". To achieve that, DreamVerse adopts IP to quickly accumulates popularity, and gains users recognition of DreamVerse's world and find partners to satisfy their sense of social belonging.

Besides, we expect that the competition of Metaverse application will eventually focus on the competition of content, which will be an IP battle at a certain stage. DreamVerse establishes competition barriers in advance through IP strategy, forms the output position of high-quality content, and ensures its competitiveness in Metaverse application.

So far, DreamVerse has signed dozens of works by Osamu Tezuka, the father of Japanese animation, including “Astro Boy”, “Three Eyes boy”,“Black Jack”, “Hinotori”,“Jungle Emperor”, “Ribbon Knight”, etc. Ninety-eight classic characters in these works (as the picture below) will be presented in DreamVerse as our friends.

DreamVerse signed an influential animation 《EVA》. The classic scene "New Third Tokyo City" in EVA will soon be presented to users in DreamVerse, and a human aid project will be launched in DreamVerse Metaverse.

Besides, the famous NBA star McGrady and the well-known "Ice Prince"Plushenko, announced that they would participate in the DreamVerse Metaverse and build their own manor, which will become a new platform for their interaction with fans in the future.

DreamVerse is communicating with dozens of IP and stars. There will be more top stars and IP will join in the DreamVerse Metaverse.

Last updated